What is Connected Recruitment?

Connected recruiting is a set of effective practices used by recruiters to attract and engage the best talents. It involves more than just using technology and focuses on building a diverse and robust talent pool. The ultimate goal is to understand the expectations of potential candidates, develop strategies to earn their loyalty, and enhance the employer brand.

Connected recruiting strategies primarily revolve around three areas: the people, the process, and the technology. The people include the team members and target audience, both of whom should feel valued and integral to the recruitment process. The process involves a clear plan to engage potential candidates and use resources such as outreach strategies and talent pools. Finally, the technology encompasses the tools and systems that aid in implementing and tracking engagement strategies effectively.

The Importance of Implementing Connected Recruiting Right Now

Implementing connected recruiting is crucial in today’s candidate-centric market where recruiters are competing for top talent. To win the talent war, recruiters need to focus on strategies that prioritize candidate engagement and experience.

There are several reasons why recruiters need to implement connected recruiting right now. Firstly, recruiters are not the only ones vying for top talent. Candidates are actively applying for multiple job roles at once, so recruiters can’t assume they will remain available for long. To stay ahead of competitors, recruiters need to present themselves as the company candidates would want to work for.

Moreover, talent acquisition is no longer a transactional process but is centered on building genuine relationships with candidates. To achieve this, recruiters must maintain active communication channels and avoid sending non-personalized emails. Instead, recruiters must make efforts to reach out to candidates and keep them informed throughout the hiring process.

Why Competing for Top Talent Demands a Strategic Approach

Recruiting top talent in today’s competitive job market requires a strategic approach. As a recruiter, you must recognize that you are not the only one seeking the best candidates. Proactive job seekers often apply for multiple job roles simultaneously, so you cannot assume they will remain available for long.

To stand out among competitors, you need to be strategic in your recruitment approach. This includes positioning yourself as a desirable employer that candidates would be eager to work for. Your aim should be to build a strong employer brand that showcases your company culture and values.

To achieve this, you can leverage various recruitment strategies such as creating personalized job postings, using social media platforms to showcase your company culture, and offering a positive candidate experience throughout the recruitment process. By implementing a strategic approach to recruitment, you can improve your chances of attracting and retaining top talent in today’s competitive job market.

he Importance of Building Strong Relationships with Candidates

In today’s job market, talent acquisition is no longer just a transactional process. To attract and retain top talent, recruiters must focus on building genuine relationships with candidates. This means maintaining active communication channels and avoiding sending blank or non-personalized emails.

To build a strong relationship with candidates, recruiters should aim to be transparent throughout the recruitment process, providing regular updates and feedback. Recruiters should also make an effort to understand candidates’ career goals and interests, which can help tailor the recruitment process to meet their needs.

Building strong relationships with candidates can help improve your employer brand and increase the likelihood of attracting top talent to your organization. It can also help you create a talent pool for future hiring needs, as candidates who have a positive experience during the recruitment process are more likely to refer others to your organization.

How Your Reputation Impacts Talent Acquisition

In today’s digital age, a candidate’s experience during the recruitment process can have a significant impact on your organization’s reputation. Studies show that 60% of candidates share their reviews and experiences with their acquaintances, which can either attract or repel potential candidates.

To protect your employer brand and attract top talent, it’s essential to implement connected recruiting strategies. This includes providing a positive candidate experience, maintaining open and transparent communication throughout the recruitment process, and delivering on promises made to candidates.

By prioritizing your organization’s reputation, you can improve your chances of attracting and retaining top talent. This, in turn, can lead to increased productivity, better retention rates, and improved business outcomes.

Reducing Recruitment Costs

One way to reduce recruitment costs is to tap into your existing talent pool. By regularly communicating with candidates in your Applicant Tracking System (ATS) database, you can identify and reconnect with potential hires without having to start the hiring process from scratch every time. This strategy can result in up to 60% of your new hires coming from your existing database. So, instead of constantly searching for new candidates, make sure to keep in touch with those you’ve already identified as potential fits for your organization.

Increasing Deployment Rates

One effective way to increase deployment rates is to prioritize building authentic relationships with candidates and enhancing their overall experience with your organization. By doing so, you can potentially achieve deployment rates as high as 30%, as demonstrated by the success of Signature Consultants. By taking the time to establish a positive and meaningful connection with candidates, you can improve the likelihood of them accepting job offers and ultimately becoming successful employees within your company. So, make sure to invest in building strong relationships with your candidates to improve your deployment rates.

Building a More Engaged and Satisfied Talent Pool

To build a more engaged and satisfied talent pool, it’s important to focus on delivering consistent, high-quality content to candidates and prioritizing outreach efforts for the right opportunities at the right time with the right messaging. By doing so, you can establish a strong relationship with your candidates and demonstrate your commitment to their professional development and success. This approach can help to improve the overall satisfaction of your talent pool and increase their level of engagement with your organization. So, make sure to invest in delivering valuable content and personalized outreach efforts to cultivate a strong and loyal talent pool.

Who Can Benefit from Connected Recruiting?

Connected recruiting is a valuable approach that can benefit anyone involved in the staffing industry. In fact, every staffing firm should consider implementing it to improve their recruitment process.

Recruiters often face challenges related to limited resources, time constraints, and candidate quality. By adopting the right strategies, such as connected recruiting, you can alleviate some of these burdens and focus on more critical tasks.

Connected recruiting can be particularly useful for large staffing firms that handle numerous clients and require bulk hiring. This approach allows them to build strong relationships with candidates, ensure that no talent is overlooked, and maintain high standards of quality for their hires.

However, the reality is that any recruiting team can benefit from connected recruiting. Whether you are a large agency or a small team, implementing this approach can improve your recruitment process and lead to better results. So, don’t hesitate to give connected recruiting a try and see how it can benefit your organization.

Getting Started with Connected Recruiting

Whether you are a rookie or an experienced recruiter, implementing connected recruiting can help streamline your recruitment process and enhance your talent engagement strategies. Here are some areas to consider starting with:

  1. Candidate Self-Service: By providing mobile-friendly registration and project management options, candidates can self-serve most of the time-consuming recruitment tasks. Automation can also allow candidates to schedule interviews, freeing recruiters from busy work.
  2. Candidate Engagement: Your ATS can help rediscover talents from your existing database and re-engage with them, saving time and effort. AI can also send notifications to follow up with talents and keep them in the communication loop.
  3. Application Confirmation and Status: Implementing connected recruiting can improve response rates and candidate satisfaction by triggering confirmation emails and keeping them informed about their application status throughout the process.
  4. New Applicant Follow-Up: Connected recruiting can help keep candidates engaged from beginning to end by allowing recruiters to engage with them immediately after they apply.
  5. Update Candidate Resume: ATS can gather and load candidate information from their resumes into a customizable and structured database, saving time and ensuring accuracy.
  6. Data Hygiene: Connected recruiting allows recruiters to easily maintain, update, and populate essential data in ATS and CRM for top-notch hygiene and usability.
  7. Talent Onboarding: ATS can streamline the onboarding process by allowing candidates to upload and sign necessary documents and enter credentials, all while keeping in contact with recruiters.

By understanding each step of the recruitment process and developing unique strategies to emphasize candidate engagement at each stage, you can successfully implement connected recruiting and streamline your recruitment process.


In conclusion, connected recruiting is a powerful tool that can benefit every recruiting team, regardless of their size or level of experience. By implementing the right strategies and focusing on candidate engagement, recruiters can streamline their recruitment process, save time and effort, and improve the quality of their hires. Whether it’s providing self-service options, re-engaging with talents from the ATS database, or streamlining the onboarding process, connected recruiting can help recruiters build stronger relationships with their candidates and achieve their recruitment goals. With the above areas to consider, recruiters can get started on their connected recruiting journey and enjoy the benefits that it offers.

Next Steps