Top Recruiting Trends To Follow For Hiring Potential Talent

It is a understanding that top recruiting trends keep on evolving continuously. However, if recruiters fail to adapt to new approaches, it can lead to a total mess. Nothing is more disappointing for an HR professional than to realize that he/she has recruited and onboarded an unsuitable employee in search for ‘perfect talent’. Exasperation apart, recruiting the wrong applicant is costly for the companies on many levels. In reality, as stated by a recent survey,  about 66% of businesses estimate that every wrong hire comes at a price of at least $25,000 in lost time, efficiency, and company resource.

Fortunately, advanced level staffing and best recruiting practices are becoming more proficient everyday. For instance, ATS greatly helps in recognizing the right applicants and eliminating the wrong ones. This article spreads light on some top trends to help you in recruiting top and skilled professionals who can add value rather than contributing to unnecessary costs.


Recruitment Marketing

Recruitment marketing is fundamentally a strategy that depends on the implementation of marketing plans into recruiting – i.e. attracting the talent to your company utilizing conventional marketing techniques. Due to the existing nature of the job market, the power remains more in the hands of candidate, therefore, recruiters are expected to go for innovative marketing practices to sell their company to talented individuals, much similar to selling a product or a service.

Quality Candidate Experience

For the applicants, candidate experience is mainly the general perception of a candidate – past, present, and future – of your organization’s recruitment process. The overall anticipation is that the recruitment process must be fast, productive, easy, and mobile-friendly. A candidate is more likely to accept the job offer if he goes through a positive recruiting experience.

On the other hand, a candidate experiencing negative recruiting experience is likely to refrain from joining a particular company. There is a strong possibility that you may lose more than just a good candidate i.e. you may lose your incurred monetary resource as well! According to the calculations of Virgin Media, a British cable and mobile service provider, negative candidate experience costs them $5.4 million every year.

Employer Branding

Another top recruiting trend is something what we like to call Employer Branding. Employer branding signifies a company’s repute and fame as an employer, as well as its employee value proposition (a different thing completely from an organization’s brand repute and value proposition to the customers). In essence: employer branding is the sum total of range of experiences employees gain while working at your organization. Do the rewards and benefits make up for the performance? What can you offer them that’s different from any other workplace?

LinkedIn research has disclosed that 75% of the job seekers carry out their own research on employer brand and popularity before even applying. This indicates that if you have a questionable repute, your organization will likely come to blows. Thus, employer branding is useful not only to attract top talent but also to retain current employees.

Automation Tools

The top recruiting trends of today and of the future will be recruiting with AI tech tools. For the most part, conventional recruiting is comprised of manual monotonous tasks. Several recruiters go through challenges like handling numerous job requisitions (without any addition to the staff). Consequently, in this candidate-driven market, it is pivotal to quickly engage and retain candidates fast before they lose interest. AI (artificial intelligence) or automation tools can handle many low-level tasks.

Despite the fact that AI is becoming more accepted, many automation tools are yet unknown to average recruiter/marketer. Automation tools have begun to surpass beyond HRIS, applicant tracking systems and recruiting software. A majority of automation tools are going towards 2-in-1 i.e. ATS + recruiting solutions to integrate many features into one platform.

Video and VR (Virtual Reality) for Interviewing

LinkedIn’s Global Recruiting Trends show that 52% of the respondents admit that innovations hold great significance for the future of hiring. Utilizing video and VR (virtual reality) are two important innovations that are getting popular. Organizations who utilized either video or VR platforms for the interviewing procedures discovered that they were better able to evaluate skills, engage candidates more, increase productivity and refine talent pool diversity, and they came across less unintended bias.

Social Recruiting

One of the top recruiting trends is social recruiting. It is quite simple to define it; the use of social media channels for recruitment is simply social recruiting. Yet, instead of using social media to post open positions, it is also used to proactively develop connections with prospective candidates to apply. If you use it optimally, it can also greatly help you with building your employer brand.


Undoubtedly, the HR and recruiting industry are going through rigorous transformations and evolvements. As you come across new and young candidates, these changes will become more distinctive. If you want to stay on the competitive edge, you need to keep yourself updated with the latest trends. Thus, it is highly recommended to keep yourself abreast with the ongoing trends throughout 2022.

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