Hiring the Best Talent with Social Recruiting Platforms

Why recruiters should focus more on social recruiting platforms? Its simple beacause organizations, particularly B2B companies, are constantly on the lookout to add valuable resources to their workforce that can help drive them from strength to strength. In order to get the best resource for their organizations, recruitment drives specific job postings and various other engagement activities. Yet at the end of it, all the organizations more often than not fall short of having the right person for the job as they often overlook the social recruiting platforms. Organizations are unable to close the gap largely not because right resources are not available in the market but because the organizations were unable to reach out to the ones they desire.

With every passing day, B2B companies are moving forward to using their social presence smartly in order to discover the most appropriate and potential candidates for the jobs. Social recruiting is a must for the hiring strategies, as according to a 2017 Annual Recruiting Survey, more than 50% of the recruiting professionals responded that online recruiting offers numerous benefits including exposure to a wider audience, increased ability to reach out to the passive candidates, ease of use, reduction in cost per hire and saves time through faster hiring process.

Social Interaction with Candidates offers key Insights

Resumes today are unable to offer key insights into a resource that can help recruiters determine whether the resource is a good fit or not. Thus, making the recruitment process transparent and exploring technology helps in bringing up only the best options for your organization.

Social recruiting Platforms are a great way of personally getting in touch with the top talent. Personalization is great for the potential candidate as well because the resources can understand what the potential employer they are going to work for values in them and how their contribution will shape the company going forward.

Social Recruiting adds up to Traditional Recruiting

Traditional recruiting techniques often end up being too long and don’t end up helping the organization. Whereas, the nature of social recruiting lends itself to making new connections faster. Thus, helping build a network that could be leveraged in the immediate future and also in the long run.

Social Recruiting Platforms help to get your word out that you are in need of a resource having a certain type of skills and attitude. This is simply not possible if you rely on traditional recruiting. Social recruiting platforms allows you to reach unchartered waters. Your message will be propelled through people you might not even know; who help you reach the best talent out there. With significant outreach, you also have the chance to better know the potential candidate and their interests. For instance, what motivates them? How they view themselves? What do they make of your organization? And how they can utilize their talent and skills in making a difference to achieve desired goals of the organization?

Discover Candidates through Social Media Platforms 

The companies who are incline to discover the best talent add value in their company culture. They know that social recruiting platforms help organizations to find the right fit. Such organizations will leave no stone unturned in making the top talent a part of their future. The biggest advantage of social recruiting is that the existence of talent communities and job groups on various social platforms. Platforms such as LinkedIn, Facebook and Twitter naturally creates a database of desired talent. This would not have been possible through traditional recruiting.  When your organization is social recruiting it is also indirectly marketing its services and products. Furthermore, creating a brand image of only wanting to provide the very best for its customers.

All in all, without social recruiting, organizations are not going to go far in finding the best talent. 

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