Organizations, particularly B2B companies, are constantly on the lookout to add valuable resources to their workforce that can help drive them from strength to strength. In order to get the best resource for their organization recruitment drives, specific job postings and various other engagement activities will be initiated. Yet at the end of it, all the organizations more often than not fall short of having the right person for the job as they often overlook the key player in recruiting process that is their social media presence. Organizations are unable to close the gap largely not because right resources are not available in the market but because the organizations were unable to reach out to the ones they desire.
With every passing day, B2B companies are moving forward to using their social presence smartly in order to discover the most appropriate and potential candidates for the jobs. Social recruiting is a must for the hiring strategies, as according to a 2017 Annual Recruiting Survey, more than 50% of the recruiting professionals responded that online recruiting offers numerous benefits including exposure to a wider audience, increased ability to reach out to the passive candidates, ease of use, reduction in cost per hire and saves time through faster hiring process.
Social Interaction with Candidates offers key Insights
Resumes today are unable to offer key insights into a resource that can help recruiters determine whether the resource is a good fit for the culture of the organization plus making the whole process transparent; bringing up only the best fit options for your organization.
Social recruiting is a great way of personally getting in touch with the top talent and clearly helps gauge what they can really offer. Personalization is great for the potential candidate as well because the resources can understand what the potential employer they are going to work for values in them and how their contribution will shape the company going forward.
Social Recruiting adds up to Traditional Recruiting
Traditional recruiting techniques often end up being too long and don’t end up helping the organization make the most of the time and effort spent recruiting. Whereas, the nature of social recruiting lends itself to making new connections faster and helping build a network that could be leveraged not only in the immediate future but also in the long run.
Social Recruiting helps to get your word out that you are in need of a resource having a certain type of skills and attitude. This is simply not possible if you rely on traditional recruiting. Social recruiting allows you the platform where you can reach unchartered waters as your message will be propelled through people you might not even know; who act as a fillip in helping you reach the best talent out there. With significant outreach, you also have the chance to better know the potential candidate and their interests. For instance, what motivates them? How they view themselves? What do they make of your organization? And how best they think they can utilize their talent and skills in making a difference and helping your organization achieve its desired goals and objectives?
Discover Candidates through Social Media Platforms
The companies who are inclined to discover the best talent to add value in their company culture know that social recruiting is the stage that will help them to find the right fit. Such organizations will leave no stone unturned in making the top talent a part of their future. The biggest advantage of social recruiting is that the existence of talent communities and job groups on social platforms such as LinkedIn, Facebook and Twitter naturally creates a database of desired talent through numerous recruitment drives and initiatives which through traditional recruiting would not have been possible. All this while when your organization is social recruiting it is also indirectly marketing its services and products and creating a brand image of only wanting to provide the very best for its customers.
All in all, in today’s digital age without social recruiting, organizations are not going to go far in their quest to find the best talent and create a positive image of their brand for the audiences out there.