Candidate experience is garnering a great deal of focus in business today. It plays a vital role in the recruitment process yet about 60% of candidates have had substandard experiences while applying for a job. Engaging candidates is not an easy task but it becomes even more taxing if candidates are unsatisfied.
The candidate experience is not just about analyzing the interviews. Its major goal is to assess how candidates are treated during the recruitment process. Here are a few reasons why companies should care about the candidate experience.
Waiting Is Hard
We all know how hard it is to wait for something. It becomes even harder for the candidates during the hiring process because recruitment takes time as there are multiple variables at play. So, staying in touch with the candidates is key. About 82% of the applicants expect a definite timeline and to be kept updated.
Neglecting candidates can have a negative effect on your business and its success. If you neglect your candidates, they are less likely to engage with your company in the future when looking for a job. Whereas if they didn’t feel neglected and were timely informed of their application status, they would be 3.5 times more likely to work with you.
Word of Mouth/News Travels Fast
In today’s world when everyone is on social media, news travels faster than ever. Social media is a platform for candidates to express themselves and they aren’t shy about sharing. About 72% of applicants reported sharing their bad candidate experience online.
Third-party reviews also seem to play a vital role in a potential candidate’s decision to apply. Applicants are reluctant to apply for a job if the company has received negative reviews. Whereas, candidates are prone to trust a company that has good reviews. So, a positive candidate experience equals a positive review for the company.
Better Experiences Grow Talent Pool
Establishing a positive candidate experience not only provides better hires but it also helps in the growth of your talent pool. If you have loyal candidates who regularly apply for jobs then you have been lucky and already ahead of the game. It may prove hard to locate quality talent if you are not providing a satisfactory candidate experience.
A positive candidate experience helps companies find better candidates who will stay around longer. If a candidate is not the right fit for the job but he was happy with how he was treated during the recruitment process, he is more likely to seek a position with the company again, thus growing the company’s talent pool.
Companies don’t only lose potential candidates when they provide a lackluster applicant experience but they also lose their potential customers. About 32% of the dissatisfied candidates said they would not buy a product from the company they had a bad experience with.
So, it’s vital to provide the best possible candidate experience to not only find the perfect fit for your company but also to gain future customers.
Build Brand Ambassadors
During the recruitment process, not every candidate is hired, many candidates may not be the right fit for the job, it doesn’t mean they have no potential rather you haven’t found the right job for them yet. So, don’t lose these candidates by cutting them off completely. Keep in touch with them regardless of whether they are hired or not. By doing so you will be creating advocates for your brand.
If you make candidates your priority and provide them the best experience that is possible, they will do the same for your organization. So, it’s a win-win situation for you, not only you will be acquiring talent but also an ambassador for your brand.