recruitbpm ats crm case study applicant tracking system


Businesses looking to adopt a Top Customer Relation Management (CRM) System must ensure that the identified system incorporates the following 5 elements of CRM:


  • Contact Management

  • Mobility

  • Analytics

  • Customization

  • Ease of use


Now let’s take a detailed look at each elements of  CRM systems to help businesses grow.


Contact Management

Top CRM systems are designed to help your business better connect with your customers. The best elements of CRM systems allow businesses to record all customer data, assisting you in managing the contacts, and setting up reminders and meetings via the built-in calendar.

Furthermore, allowing a mechanism that helps in creating in-depth support tickets for any issue, as well as developing and sharing crucial client insights between various departments are truly valuable features in a CRM



The second element of a top CRM system is all cloud-based, providing you the luxury to access your client database wherever you are, through any device at any time. With an increasing number of users preferring mobile devices for CRM access, it is important that all CRM systems are optimized for mobile usage.



Data Analysis of your customers with different tools is very difficult. one of the top elements of CRM is to provide you the complete and best analysis of all your consumer data. It must be detailed and fill your past and future needs to see what outcomes you are getting from your efforts and what to do based on that analysis.
Your data analysis based on your consumer behavior with your website and other sources is a great tool for predicting your future revenue and goals. SO when you are looking for a CRM must check their analysis reports. It is a vital element of the best CRM.



Top CRM systems offer you the option of setting up your own customized dashboard, showcasing the vital indicators necessary to close a deal with a client.

The option to customize according to a particular customer group or according to your preference not only gives you the option to tailor your portal, but also to analyze and reevaluate your existing processes.


Ease of Use

Top CRM systems are preferred by the users because of the simplicity in which they can be operated, and how easy it is to get access to desired information that will help them make their customers feel that the business revolves around them. Users can get desired reports through a click of a button.

Apart from these 5 vital elements of A CRM that are a must in a top CRM system, a few other elements that help a CRM system stand apart from other systems in the market include:


Sales Representative Performance Tracking

How have your sales representatives performed in each quarter, month, or year? Top CRM systems will provide you a clear metrics on how each resource is performing.


Competitor Tracking

Top CRM systems will also keep you abreast of the progress your competitors are making in the marketplace.


Email Marketing

Email marketing ensures that not only does your business have a way to connect with your customers but also build on the rapport established through the initial contact or meeting.  Top CRM systems will provide you with an easy to use mechanism that facilitates sending out emails to your clients.


Competitor Tracking

Your business can only compete with the best if it understands the dynamics of the industry it is operating in and the status of its competitors. A Top CRM will keep you well-informed of all the latest developments on this front.

In order to choose the best CRM for your business, it is crucial that you pay close attention to the vital elements of  CRM that are critical in shaping a top platform.


Did you know? RecruitBPM CRM and ATS is now FREE for 7 Days


That’s right – you now have full access to hundreds of Premium features that used to only be available to subscribers to our Premium version. All at no cost to you!

Another Did You Know: that RecruitBPM has every single feature that is mentioned in this article? RecruitBPM is the Best applicant tracking system and CRM. Sign up for a demo today – you’ve got nothing to lose.

request a demo of recruitbpm

Next Steps